| 2021-2023

Good internet.

In a category with little to no difference between products, how do you stand out? You get weird. Real weird. So we did just that, bringing the best qualities of WOW! Internet to life with the weirdest mascot ever: a magic dog with human hands you can’t help but love.

Copywriter: Storm Sternad

Art Director : Kat Yeneza

Creative Directors: Matt Alexander, Myles Rigg

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1/ Under Armour

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3/ Spirit Hound