| 2019-2022
UNDER ARMOUR freedom.
Most of the time, corporate charity videos are boring, expected, and nearly impossible to watch. So we did the only sensible thing to do—the exact opposite. Creating spots that feel more like inspirational anthems than philanthropy.
Copywriter: Storm Sternad
Art Directors: Kat Yeneza, Gracie Mcnabb
Creative Directors: Matt Alexander, Myles Rigg
| 2020
UA × Baltimore Public Schools__project rampart
When you give a city of strong, resilient, and ambitious kids a chance, they’ll blow past every expectation.
One City
We created a zine to archive the work of Project Rampart, spotlighting exceptional student-athletes, coaches, and leaders in the community.
A few extra ideas.
Words of Encouragement
A little recognition from a hero can have a huge impact on a young person. So we worked with star athletes to throw some linguistic-pats-on-the-back at some deserving student-athletes.
Armour Roll
We found an unexpected way to recognize students achieving academic and athletic excellence.
Team Shoes
A limited series of UA x Baltimore City Public Schools basketball shoes. Player got a pair, students got a special discount, and profits went back to the program.
Academic Swag
We gave student-athletes credit for the work they do in the classroom with school supplies worth showing off.
Rampart Bus
After practice can mean after dark. And for a lot of kids, that can mean a dangerous walk home. So we came up with a way to get them home safe.
Game Ball
The big leagues have official game balls. So we did the same for Baltimore City.
Copywriter: Storm Sternad
Art Director: Cassidy Walter
CCO: David Schiff