| 2019-2022
UNDER ARMOUR freedom.
Most of the time, corporate charity videos are boring, expected, and nearly impossible to watch. So we did the only sensible thing to do: the exact opposite. Creating spots that feel more like inspirational brand anthems than philanthropy.
Copywriter: Storm Sternad
Art Directors: Kat Yeneza, Gracie Mcnabb
Creative Directors: Matt Alexander, Myles Rigg
| 2020
UA × Baltimore Public Schools__project rampart
When you give a city of strong, resilient, and ambitious kids a chance, they’ll blow past every expectation.
One City
We created a zine to archive the work of Project Rampart, spotlighting exceptional student-athletes, coaches, and leaders in the community.
A few extra ideas.
Words of Encouragement
A little recognition from a hero can have a huge impact on a young person. So we worked with star athletes to throw some linguistic-pats-on-the-back at some deserving student-athletes.
Armour Roll
We found an unexpected way to recognize students achieving academic and athletic excellence.
Team Shoes
A limited series of UA x Baltimore City Public Schools basketball shoes. Player got a pair, students got a special discount, and profits went back to the program.
Academic Swag
We gave student-athletes credit for the work they do in the classroom with school supplies worth showing off.
Rampart Bus
After practice can mean after dark. And for a lot of kids, that can mean a dangerous walk home. So we came up with a way to get them home safe.
Game Ball
The big leagues have official game balls. So we did the same for Baltimore City.
Copywriter: Storm Sternad
Art Director: Cassidy Walter
CCO: David Schiff
